apawfive

Expressing a dream for harmony between humans and animals.

Screenshot of the apawfive website displaying a few UI and UX components to showcase the design approach.
Screenshot of the apawfive website displaying a few UI and UX components to showcase the design approach.

Project Summary

apawfive is a community-driven brand focused on shaping a culture of harmony between humans and animals.

They have an established following of a few thousand subscribers/followers on YouTube and Instagram, consistently engaging with their content. We had to visualise a brand identity that perfectly captured their intent and goals.

Our Role

We functioned as apawfive's lead UI/UX and brand designer, and copywriter, collaborating on design and development solutions throughout the project cycle.

Our responsibilities included planning and requirements gathering, concept ideation, brand and visual design, prototyping, and design implementation.

The Challenge

apawfive communicates their stories by being research-driven, through personal experiences as pet parents, and their work with community dogs, using powerful photography and video as their primary means of expression. But new subscribers often mistook them for an animal shelter or NGO.

Our challenge was to rebuild the brand from scratch, clearly expressing apawfive's goals and aspirations with their audience.

Simply put, apawfive was not, and did not want to become an animal shelter or NGO. But instead a fun, education and awareness brand.

Industry

Educational Entertainment

Influencer

Social Media

enkaey

UI/UX

Brand Design

Web Design

No-code Web Development

Copywriting

Stack

Framer

Website Designer and Builder

Figma

High-fidelity Prototyping

DaVinci Resolve

Video Editing

Industry

Educational Entertainment

Influencer

Social Media

enkaey

UI/UX

Brand Design

Web Design

No-code Web Development

Copywriting

Stack

Framer

Website Designer and Builder

Figma

High-fidelity Prototyping

DaVinci Resolve

Video Editing

Industry

Educational Entertainment

Influencer

Social Media

enkaey

UI/UX

Brand Design

Web Design

No-code Web Development

Copywriting

Stack

Framer

Website Designer and Builder

Figma

High-fidelity Prototyping

DaVinci Resolve

Video Editing

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Let's work together on your next big idea!

Whether it's a brand transformation, web project, or anything in between, I'm here to make it happen.

Copyright © 2023 enkaey.

Current Availability

Copyright © 2023 enkaey.

Current Availability

Copyright © 2023 enkaey.

Current Availability