MediaPlace AI (2024)
Evolving a visual organiser into an AI-powered creative tool.
Nishant brought our brand to life with a touch of magic. His creativity and technical skills were absolutely remarkable. What set him apart was his ability to turn our vision into reality while making collaboration fun and effortless. His clear communication and willingness to explore ideas made the entire process a breeze. We're thrilled with the vibrant website he created, and we couldn't have asked for a better collaborator.
Thomas Dolso, Founder - Maesto LLC (MediaPlace)
Project Summary
MediaPlace, originally a game-changing visual organisation platform for designers and creators, has transformed with powerful new AI features. As their brand designer, UI/UX specialist, and no-code developer, I played a pivotal role in reimagining their brand identity and redesigning their website. Our mission was to seamlessly blend their established visual organisation capabilities with their new AI tools, creating a user-friendly experience that resonates across all devices.
Our Role
We collaborated closely with MediaPlace as the lead UI/UX and brand designer, delivering design and development solutions throughout the project.
Our responsibilities included planning and requirements gathering, concept ideation, brand and visual design, prototyping, and implementing the new design on their website.
The Challenge
MediaPlace needed to refresh their website and brand identity to reflect the integration of their new AI features. Our challenge was to maintain the vibrance and creative energy of their original design language while incorporating elements that would highlight these cutting-edge tools. We needed to ensure that the website's design appealed to their creative, tech-savvy audience.
We refreshed the color palette, embracing darker, sleeker tones to align with the platform's AI-driven evolution. By incorporating before-after comparisons, micro-interactions, and visual elements that showcased MediaPlace AI's features, we aimed to create a visually compelling and engaging experience for users. Our work ensured that the new AI capabilities were front and center, while still retaining the essence of the original platform.
Reflecting on Our Journey
Before embracing the power of AI, MediaPlace was already revolutionising the way creatives organised their work. In 2023, we collaborated to craft a vibrant and intuitive brand identity that set the foundation for their growth. Curious to see where it all began? Take a look at the work that paved the way for MediaPlace’s current evolution.
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