MediaPlace AI
Evolving a visual organiser into an AI-powered creative tool.
Nishant brought our brand to life with a touch of magic. His creativity and technical skills were absolutely remarkable. What set him apart was his ability to turn our vision into reality while making collaboration fun and effortless. His clear communication and willingness to explore ideas made the entire process a breeze. We're thrilled with the vibrant website he created, and we couldn't have asked for a better collaborator.
Thomas Dolso, Founder - Maesto LLC
Project Summary
As MediaPlace evolved into an AI-powered creative suite, its digital presence needed to reflect this shift without alienating existing users.
The project focused on evolving the brand and website to integrate AI as a natural extension of creative workflows—rather than positioning it as a disruptive novelty.
The Challenge
AI messaging often risks feeling intimidating or overhyped.
Key challenges included:
Communicating AI value without technical overload
Preserving trust with existing users
Avoiding “AI-first” clichés
Maintaining clarity across expanding feature sets
The evolution needed to feel organic, not abrupt.
Our Approach
The design approach focused on maturity and integration.
Key decisions included:
Darker, more refined colour palettes
Framing AI as an embedded assistant, not a headline feature
Structuring pages around workflows and outcomes
Preserving familiar visual language while refining hierarchy
This allowed AI to feel supportive rather than dominant.
The final experience positions MediaPlace AI as a confident, creator-first platform.
AI features are contextual, not overwhelming
The brand feels more mature and future-ready
The website clearly communicates progression without reinvention
The result is an experience that signals innovation through clarity.
The redesigned site supports MediaPlace’s transition into AI-driven workflows while preserving trust, usability, and brand continuity.
Reflecting on Our Journey
Before embracing the power of AI, MediaPlace was already revolutionising the way creatives organised their work. In 2023, we collaborated to craft a vibrant and intuitive brand identity that set the foundation for their growth. Curious to see where it all began? Take a look at the work that paved the way for MediaPlace’s current evolution.
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